Sequential
Ring one person, then the next if they do not pick up. Good for an owner-first escalation.
ANY DEVICERING GROUPSTIME-BASED RULES
Every call, where it needs to go.
Customers dial one business number. You choose where it rings: a mobile, a desk phone, a teammate or the AI receptionist, by rule, by schedule and by who is free.
Change routing yourself · Takes effect straight away · No ticket needed
A missed call is a missed customer
Set a rule in one sentence.
Pick when a call should move and where it should go. That is the whole rule.
When
Send to
When no answer, send the call to my mobile.
Ring groups
Three ways to ring a team.
Simultaneous
Ring everyone at once and let the first to answer take the call. Best at peak times.
Custom
Build your own order and timing, such as sales first for 15 seconds, then support.
Time of day
The day sets the route.
Set your hours and holidays once. Calls ring the desk in the morning, a teammate at lunch and the AI receptionist overnight, and switch on their own.
Right now09:00
Front deskRings the desk phones
00:0006:0012:0018:0024:00
A safety net
Never lose the message.
If one step does not answer, the call moves on to the next, and it always lands somewhere.
Desk phone
Rings first, for a few rings.
Mobile or teammate
Next in line if there is no answer.
Voicemail
A message with a searchable transcript.
AI receptionist
Or hand the call to the AI to book or take details.
Handle it your way
Control a call after you pick up.
Forwarding does not stop when the phone rings. Move, park, screen or block a call, and manage every site from one console.
- FlipMove a live call from desk to mobile.
- ParkHold a call for someone else to pick up.
- ScreenSee who is calling before you answer.
- BlockStop unwanted numbers for good.
- Multi-siteOne set of hours and holidays for every site.
Popular setups
One feature, many shapes.
Solo founder
Mobile→Voicemail + transcript
Always reachable on the move, with every message in your inbox.
Small team
Ring group→Teammate→AI receptionist
Cover for each other without anyone sharing a personal number.
Support desk
Ring together at peak→Queue→Callback
Nobody waits in silence, and the right agent picks up first.
Before you switch on
Four checks, then you are live.
1/4
Tick each one off as you go.
Routing that fits together
Pair it with the rest of your phone system.
Built for every kind of business. Trusted on every floor.
What sold us wasn't the price — it was the support. NOC picks up in under ninety seconds, every time, and the engineer actually fixes the problem.
Trusted by thousands of businesses across 120+ countries.
FAQ
Call forwarding, answered.
Call forwarding sends calls made to your business number to another destination, such as a mobile phone, a desk phone, a softphone app, a teammate or an outside number. Customers dial one number and you decide where it rings.
Yes. Ring groups can ring everyone at once (simultaneous), one person after another (sequential), or follow a custom order you define, so the right person answers fastest.
Yes. Set business hours, holidays and after-hours rules once on the calendar. Calls follow different routes during the day, at lunch and overnight, and switch automatically with no manual changes.
Unanswered calls move to the next step in your chain: another person, your mobile, voicemail with a transcript, or the AI receptionist, which can take a message or book an appointment.
Yes. Routing is edited in the visual builder by an office manager or admin, with no developer or support ticket, and changes take effect straight away.
No. Customers keep dialling the same business number. Forwarding happens behind it, and your caller ID rules decide which number the person you call sees.
Ready to route smarter?
Send every call to the right place.
See forwarding, ring groups and time-based rules built for your own team in a short live demo.